Geneva: substantiating premium leisure demand.
Substantiating premium leisure demand to strengthen the case for long-haul air service
The Challenge
Geneva Airport sought to strengthen its proposition to prospective long-haul airline partners by substantiating premium leisure demand, highlighting the region’s unique commercial strengths and uncovering opportunities not fully captured by traditional aviation data.
Our Approach
Working closely with Geneva Airport’s air-service development team, Reperio helped strengthen the airport’s commercial proposition through:
Substantiating premium leisure demand: Sourcing alternative data on international ski tourism and high-value leisure travelers to provide additional evidence of the region’s premium travel potential.
Regional positioning: Showcasing Geneva’s affluent international catchment area, premium tourism offering, economic strengths and year-round appeal.
Airport value proposition: Highlighting the airport’s competitive strengths and its attractiveness to long-haul airline partners.
Commercial storytelling: Redesigning the airline-facing presentation to translate complex market insights into a clear, persuasive and differentiated commercial narrative.
The Outcome
A strengthened, evidence-based long-haul airline proposition, supported by additional insights into premium leisure demand and a compelling narrative around Geneva’s regional and airport strengths.
Our contribution has strongly supported Geneva Airport’s efforts to expand its intercontinental connectivity, with recent announcements including new services by LATAM to São Paulo and Air Transat to Montréal.
Reperio is proud to have supported Geneva Airport’s air-service development team as part of its broader efforts to strengthen the region’s international connectivity.
Testimonial
“Reperio helped us strengthen our long-haul air-service development proposition by bringing fresh insights into premium leisure demand, leveraging alternative data sources and highlighting the unique strengths of Geneva and its region. Their airline industry expertise, commercial perspective and ability to turn complex data into a compelling story brought real value to our team. They were also a pleasure to work with.”
Yves-Daniel Viredaz
Head of Business Development
Geneva Airport
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