JOURNAL

Perspectives on aviation, air service, and travel demand.

Analysis and observations on air service development, leisure demand, and the decisions behind route networks.

Louis de Joux at Zurich Airport, circa 2000, with an MD-11 behind him

Airline Analysis

Market Entry

New U.S. and Canada–Europe Routes for Summer 2027 - live thread

Track new U.S. and Canada–Europe nonstop routes announced for Summer 2027, with airlines, launch dates, frequencies, operating seasons and aircraft.

·

6 min read

Comment Allez Blue? A bit better....!

Personal Reflections

Airline Analysis

Why JetBlue’s Focus on New York, Boston and South Florida Matters

JetBlue still isn't profitable, but for the first time in years its strategy hangs together. By concentrating flying on Boston, New York and South Florida, and stacking loyalty, lounges, first class and the United partnership on top, the airline is building the relevance that turns a carrier into a customer's default.

·

5 min read

Louis de Joux at Zurich Airport, circa 2000, with an MD-11 behind him

Personal Reflections

Travel Notes

Why Watch and Cow Is One of Switzerland’s Most Interesting Travel Companies

Watch and Cow creates highly personalized journeys across Switzerland, combining the country’s iconic railways and Alpine destinations with places most visitors never discover. Founded by Swiss travel pioneer Pierre Jaccard, the company offers the kind of local knowledge, responsiveness and personal care that can transform a good trip into a truly memorable one. Swiss DMC

·

8 min read

homepage of FlyToSapporo.com

Personal Reflections

Field Notes

Why I built FlyToSapporo.com

When new nonstop flights to Sapporo were announced, I tried using chatbots to plan the trip. The answers sounded convincing, but some were wrong. So I went back to airline schedules, resort websites and ski-pass rules, checked everything myself, and built FlyToSapporo.com to make the route easier to understand and book.

·

4 min read

John Strickland and Louis de Joux

Market Entry

Personal Reflections

Curiosity and Data: How Great Route Developers Think Like Detectives

Aviation analyst John Strickland and I on why the best route developers treat data as a starting point... and learn to think like detectives.

·

6 min read

Louis de Joux at Zurich Airport, circa 2000, with an MD-11 behind him

Personal Reflections

Market Entry

Why Reperio Exists

After nearly twenty years across airline network planning, revenue management, sales, distribution, and tourism, I founded Reperio with a simple belief: better information leads to better decisions.

·

8 min read

Travel consulting & U.S. market entry.

© 2026 Reperio LLC. All rights reserved.